Limited Brands has expanded it's family of world class brands and is excited to introduce.... C.O. Bigelow, the one-stop-destination for beauty and personal care brands from around the world. The new stores have an overall feel of a traditional apothecary with "clinical laboratory-type elements" that enhances C.O. Bigelow's credibility as a time-tested authority in personal care.

Founded in 1838, C.O. Bigelow is America's oldest apothecary, nestled in the heart of New York's Greenwich Village. Known to customers as a neighborhood hub and "go to" destination for personal care needs, where the proprietor knows its customers, their individual needs and does the research to find all the perfect products to suit the unique tastes and needs of its customers. Famous and historical individuals like Eleanor Roosevelt, Mark Twain and Thomas Edison have all entered the doors of this prominent apothecary store for their personal care needs.

C.O. Bigelow products are available at all Bath & Body Works locations, and the C.O. Bigelow stores in Columbus, Ohio, Boston, Chicago, and Paramus, New Jersey.